Walters People Adify is a bespoke, in-house model designed to help improve diversity and inclusion in your advert writing. This tool is inspired by a well-respected study on gender bias language in job adverts & proving that by changing masculine wording with feminine alternative language within advert writing can improve the overall performance in terms of reach and engagement of your job adverts.
Adify is designed to asses advert writing through innovative machine learning which identifies gender bias language and the overall readbility of the job advert. The software offers recommendations based on empirical findings to enhance your job advert and ensure your job advert appeals to a wider, more diverse talent pool of candidates. In 100% of job adverts we trialled as a business, we saw a significant increase in the amount of applications, particularly in female applications.
This tool not only aims to provide our clients with the key data and insights into their job adverts on who they were likely to appeal to, but it also aims to actively result in a positive outcome for them.
Contact the team for your Adify report today.