Attract a more diverse workforce with Adify

Walters People Adify is a bespoke, in-house model designed to help improve diversity and inclusion in your advert writing. The tool is inspired by a well-respected study on gender bias language in job adverts which proved that changing masculine wording with feminine alternative language can improve the overall performance of the advert reach and applications received.

Adify is designed to assess advert writing through innovative machine learning which identifies gender bias language and the overall readability of the job advert. It offers recommendations based on empirical findings to enhance your job advert and ensure your it appeals to a wider, more diverse talent pool of candidates. In 100% of job adverts we trialled as a business, we saw a significant increase in the amount of applications, including an increase in female applications. 

Get insight into your adverts

  • Readability - is your advert overly complex and inaccessible to the majority of applicants? 
  • Gender - does the language in your advert appeal more to a male audience? 
  • Mobile - will the advert be easy to read on a mobile device?
  • Sentiment - is your advert positive and more likely to resonate with candidates?
  • Tone - is your advert to formal in tone-of-voice?
  • Market competition - how are you perceived in the market against your competitors?

What are the benefits?

This tool not only aims to provide our clients with the key data and insights into their job adverts on who they were likely to appeal to, but it also aims to actively result in a positive outcome for them:

  • Improves your advert reach to a more diverse talent pool
  • Flags advert structure that disproportionally appeals to male candidates
  • Make adverts accessible and inclusive to non-native English-speaking candidates
  • Pioneering diversity and inclusion technology

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