Technology continues to be a booming and thriving industry and businesses who do not adapt accordingly are at huge risk of demise. This means digital marketing specialists are consistently in high demand as businesses in all industries look to reap the benefits of this crucial marketing function.
“The opportunities for pursuing a career in digital marketing are increasingly on the rise as companies look to expand their digital teams. This is resulting in an increase of newly created roles as opposed to replacement hires,” said Nick Allwood, Senior Manager at Robert Walters.
The power of digital marketing
Digital marketing is an important and forceful tool. Not only is it rapidly growing but this will continue into the future as the world focuses on the power of technology. “Digital marketing in many ways has or will replace traditional aspects of marketing altogether,” continued Nick.
Is digital marketing right for me?
Digital marketing is an excellent career choice for you if you are tech savvy, excited to trying new things and engaged by fresh and creative ideas.
“By its very nature, digital marketing is an innovate career path as it draws in professionals who are willing to learn new processes, enjoy ever-changing technological climates and can thrive in a fast-paced environment,” said Nick.
Professionals who enjoy seeing the results of their work on a daily basis will find digital marketing very rewarding.
If this sounds like you, you should then determine what aspect of digital marketing you are interested in. The field is comprised of many aspects including online advertising, email marketing and social media marketing, so it is best to gain an understanding of which each entails and to where your skill set and interests are most applicable.
Developing your skills
Digital marketing requires technical skills and a thorough understanding of online technologies. Whilst these are skills you may develop in your current marketing role, it is not wise to rely on these solely.
“Learning and understanding the jargon associate with digital marketing is imperative to your success,” continued Nick. “Terms like ‘search engine optimisation (SEO)’, ‘pay per click (PPC)’ and ‘search engine marketing’ are not only terms that you must understand, but you must additionally know the implications these tools have on your businesses digital marketing strategy”.
What’s a typical day in the life of a legal secretary?My day can range from undertaking administrative duties to working on a brief or helping a solicitor in training research a case for a client. One day is never the same, and more frequently than not I am working directly on the law-based aspects of the job. It’s this work that keeps me motivated to do my job.
What are the fundamental skills you need to thrive?Organisational skills and an attention to detail are key, but beyond professional skills, being trustworthy is integral to the role. I handle confidential information all day and if the partners did not trust me, I would not be able to adequately support them. You’re also working on multiple projects at one time, so you need to be able to manage and balance your workload effectively.
What does the progression path of a legal secretary look like?If you do your job well, are proactive and add value into your job you are usually rewarded and can advance within the firm. I started as a receptionist originally but quickly became a team secretary then senior legal secretary. Even if there is not a promotion available, you can be incentivised well if you work for a law firm who really value their employees